How is the ranking of search results on Google?
For example, keyword optimization, site structure, site speed, time spent on the site, number of inbound links and the quality of external links are noted. ... This is the main reason why a site should rank well in Google's search results.
If you are a business and own a website, you most likely dream of seeing your website appear at the top of Google search results. On the other hand, you also most certainly know that this is no small feat, since Google actually uses an algorithm that uses over 200 different factors to rank websites. While most Internet users don't know all of these factors, subject matter experts such as SEO consultants know most of them from experience. For example, keyword optimization, site structure, site speed, time spent on the site, number of inbound links and quality of external links. However, there is one major aspect to keep in mind: a site is classified according to its usefulness for other users.
The better a site is ranked, the more traffic it receives, the more opportunities it will have to generate leads and potential customers. This is the main reason why a site should rank well in Google's search results.
Understand the algorithm
To appear in the first results, you would have to be able to meet the 200 criteria of Google's algorithm. Not only do we not know them, but there is also no possibility of manually intervening in this algorithm to modify the ranking. In addition, as the algorithm is constantly updated and readjusted, there is no guarantee that a site ranked first today will still be the following week. It is all the more important to consider that one can respond to certain factors of the algorithm but that the competition is so stiff that one must also be better than the others.
All the factors are interrelated; if your site was ranked highest for its keywords, your competitor may overtake you because they added good content and restructured their site without having keywords as good as yours. The authority and quality of competing sites is decisive, as are the continuous improvements made to the website. All of this information is found by "spiders" who review websites one by one on a regular basis.
Backlinking
Backlinking includes inbound links and outbound links between two websites. Inbound links improve your site's authority over your competition, potential leads and customers, and Google rankings. This strategy can be really very effective if you make sure that the links are not broken and are linked to relevant keywords and content.
One of the most important factors in ranking your website is the quantity and quality of links. When a site links to your website, Google believes it is supporting your authority and the quality of your website. The better the site that shares yours is established, the more your site will rank naturally without having to go through black hat SEO techniques. In fact, the more links you exchange with authoritative sites, the more authoritative yours will become and vice-versa, depending on the scores you get.
Keywords
The relevance of the keywords used on your website will be decisive for the ranking of your website. You can choose the relevant keywords by following the following 4 steps:
Identify the heart of the matter: Find the topics that leads could search for in Google, in order to create as much traffic as possible.
Make a keyword list: choose the best matching keywords and integrate them into your content and themes. Embed links with these keywords to make them even more impactful for your site's ranking.
Find related terms: Find terms similar to your keywords to create new ones, so as to reach as many users as possible, based on what they type in the search bar. You can use Google's Keyword Planner.
Use long tail keywords and generic keywords: Long tail keywords are more specific while generic keywords are more vague, but both are equally relevant and effective. The more you use a wide range of generic and specific keywords, the more traffic you will generate, because the visibility and content of your site boost its ranking on Google. As a result, your site will become more authoritative and useful according to Google's algorithm.
On-page optimization
There are many factors for on-page optimization to be done perfectly in order to have a huge impact on your ranking in Google. Some of these factors are:
Recent and quality content, with a minimum number of 500 words. Sufficient targeted keywords in the header, title, subtitle and body of the text Links to authoritative sites, inbound links to your site
These few factors should be considered among other effective SEO strategies that can help improve your website's rankings in Google. But if you can already master the points listed above, you will greatly increase your chances of appearing in the first results.
1 Click and bounce rate
Part of the Google algorithm focuses on click-through rate. This is a percentage that reflects the number of clicks you receive compared to the total number of people looking for the query that you optimized your work for. The higher the percentage, the more attractive your site is compared to the competition. If your click-through rate is higher than all of the other competing sites, Google will slowly (but surely) start pushing you up the results page.
However, this setting is far from sufficient to ensure good rankings, as some webmasters tend to create misleading title tags and meta descriptions to improve their results. That's why Google is also interested in bounce rate, which calculates how many people leave your pages by pressing the back button to return to the search list within seconds of arriving.
For example, if Google sends 1,000 people to one of your web pages and each of them comes back to the search page within seconds, that indicates your site is irrelevant. Many websites that rank well on Google that don't seem to be optimized have a high click-through rate and a low bounce rate. And that helps maintain their ranking.
2 Site age
The age of a site is also one of the factors that influences its ranking on search engines. Indeed, most of the sites that are highly ranked are at least a few years old. If you take a brand new site, add some great content and a nice set of relevant inbound links, it won't get as much traffic as its older competition.
In this case, there is not much that can be done except to give time to time. The more your site matures, the more search traffic you will receive, assuming of course that you continually try to improve it.
3 Site loading speed
Internet users hate sites that load slowly! It is precisely for this reason that in April 2010, Google began to take load time into account when ranking sites. The Mountain View firm has seen a tendency for users to shun its search engine when it only displays slow-to-load sites.
3 Inbound backlinks
It is 2020 and yet backlinks continue to be a major ranking factor for Google as they give a clear signal about the quality and relevance of your site. So know that your links are judged based on three factors:
Their number;
The authority of the pages on which they appear;
Their diversity.
Now let's take a look at two things that can impact your link building campaign.
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