If you have a blog, chances are that you are already understanding the importance of business blogging. But do you know how it can be optimized to make your blog post more search engine friendly? The truth is, many bloggers fail to take advantage of the marketing potential of their blog. This tools, a recent study by blogger.com show that although about 60% of businesses have blogs, 65% of those blog owners haven't even updated in the last year! By providing fresh, relevant content and performing basic blog post optimization, you can reap the many benefits of blogging offers. There are six easy search engine optimization (SEO) tips to help your blog notice.
1. Do you research.
Keyword research is necessary for page optimization. Chances are you are naturally providing valuable content on a topic without realizing it, including keywords. However, there are a variety of tools and techniques for finding related keywords related to your blog posts that you may not have considered. Both the Google Adwords Keyword Tool and semrush.com provide great tools that allow you to find keywords related to your topic and even spy on your competition to see which words and phrases to bring traffic to your site Phrases are targeted.
2. Optimize your images.
Whenever you upload a photo to your blog, be sure to include the keyword in the filename and fill in the optional text field with a short, keyword-rich description of the photo.
3. Reference others links.
When you mention another blogger or article in your blog post, include a link to the information you stated. Our Linkscape team has spent a lot of time in spam analysis and stumbled upon some of the best cool principles and applications. One in particular that stands out is the so-called reverse or "anti-trustank" which sees who you link to as a sign of quality vs. spamness. While it certainly pays to consider the links you earn, looking at the links you send can be an equally usable and useful indicator of quality - low-quality sites with a greater share of junk Links, while great sites usually link to other great sites. These webs of trust and value can be algorithmically mined by engines to produce better search results. Take advantage of the resources your users (and engines) will love. (BTW - just speaking internally, we really like to use Linkscape's domain-level mozTrust metric to do stuff like this.)
4. Give reader the opportunity to subscribe to your website
Include the RSS or Feed Subscription button prominently and give viewers the ability to subscribe to your posts via email when possible. This allows your blog followers to be notified of your latest posts from time to time without checking your site for new content.
5. Use social media to broaden reach of your websi
As a small business, you can use Facebook, satellite, Instagram, or other social media sites to build relationships with potential and current customers. Why not promoted of your blog post and content on these sites for more web exposure? Free programs like Hutsuite make it easy to post a list of your latest blog posts on your social media sites with just one-two clicks.
By following these simple script tips, you can encourage higher rankings, increased web traffic, and higher customer conversion rates in SERPS. Engage with your blog optimization? we've got you covered. OpenWin's search engine optimization experts can help you gain a more prominent position on search engine result pages.
6. Blogging Keeps your website fresh or curent.
If you are ever on a website that you have not been updated on for years, you cannot possibly rely on the information you are looking for. The company it represents may be completely out of business or the website may provide information that has been completely debunked or changed since that last update.
Google does not want to distribute outdated information to its searchers. Websites that are regularly updated for them are signs that the website is alive and providing fresh content. This gives search engine algorithms more reason to index your website more often, placing it more on their radar over time.
You probably won't have a reason to update your homepage repeatedly (and it's not necessarily a good business move to do so), so a blog is a more practical tool to add new content to your website on a regular basis. .
Google's number one priority is providing search to the people they are searching for information, so they will keep coming back to use Google. If someone who clicks on the first link, does not find it and immediately goes back to the search page - which tells Google that the first result was not as useful as they thought. On the other hand, when someone clicks on the result and stays on the website for a while, it signals to Google that this website is indeed very useful.
While Google has not clarified that time, or the time that people land on your website is definitely a ranking factor, they have certainly created a ranking factor, they have made other statements that make it clear It is that they do something that they pay attention to and provide value for.
Someone who comes from a blog post on your website that appears in search results has more reason to walk around for a while and read the whole thing than a page with little text or information.
And this becomes the case with even more extensive positions. SEO researchers have found that longer blog posts perform better than shorter ones - the average first-page result on Google is about 2,000 words long.
7. Keep the number of link on page under 100.
Google recommends that you keep the number of links on a page below 100, not for search purposes, but for design and user experience purposes. In fact, Matt Cuts published a page with about 200 links.
Google recommend the your limit the number of links to 100? It used to be that Google would only index up to 100 kilobytes of a page ... which equals about 100 links. Now Google can easily make a page too big.
So, what if you decide to have more than 100 links on a page? Google can crawl you and make you look like a spammer.
However, what you do can be valid, and having more than a hundred links, as Cuts does, can work even if it is appropriate. In that case, you will only pass a limited amount of PageRank because there are too many links on that page.
How the user experience of the page is more important these days than PageRank or pure SEO measures, so limiting 100 links to a page is a good idea.
8. Put your images small.
I cannot express enough how important images are to web content these days. This is why I have written articles like Forward Blogging such as Usual, which demonstrate that in order to attract readers, you need to provide pictures and graphics.
But a bloated image can slow down that page download, thus reducing the speed of the site. So, the simplest way to do this is to save .jpgs as .gps and images as text / headers. If you do not have a .jpg, use a tool to save it as a .jpg.
Performance The Golden Rule states that 80% -90% of the user experience is based on downloading pictures, stylesheets, Flash, etc., thus it is a good idea to disseminate content across multiple servers using a content delivery network such as Akamai.
CDNs are a set of servers that enhance your web objects such as scripts, URLs, text, and graphics, in effect increasing bandwidth, which reduces site latency and stress on a single server. In other words, you improve the speed of the site.
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