Optimize your SEO with expired domain names
Expired domain names have a super power… They have the ability to boost your natural referencing and better position your site on the results page!
We explain to you how and why it can be interesting to invest in them when you own a website.
1. Focus on domain names
Just an update… 🎶
The domain name is the name given to a set of linked websites that have the same owner. It is often found written in its acronymic form: NDD. To better understand, let's imagine that the Internet is a huge kingdom made up of small pieces called "sites". A lord with several linked "sites" owns a domain.
That is, a domain can only be made up of one site, which is why the term "site" is often used instead of "domain". The domain must be called by a free name, or not yet in use, at the precise moment. The domain name consists of a name, chosen by its owner, followed by an extension according to its country of origin or its sector of activity. For example, for French domains, the extension will be ".fr", for associations ".org", and so on ...
⚠️ Please note: domain names ending in ".bzh" are not called dolmen names!
More seriously, we can also say that the domain name is simply the address of a domain. To get to it, just type its name in the address bar of the browser like typing a postal address in the Google Maps search bar or a GPS. For information, the technical name of a domain address is the IP address.
Now that we have dotted the "i's" for domain names, let's move on to expired domains names. An expired NDD is a domain name whose lease has not been renewed. Yep, you never own a domain name in absolute terms. To continue to use a NDD and to operate the affiliated site (s), you must reiterate your "membership" to the service provider. If you don't show up, owning your domain name may well have sweetened you and bye bye your pretty site!
Rest assured, you have a fairly long period of time before seeing your domain name removed: usually a month, without counting the reminders. Don't panic, we're not coming to tear it out of your hands. The majority of expired NDDs are expired on purpose. They do not remain orphans for long as they represent a real gold mine for companies on the web. They are very interesting to integrate into an SEO strategy.
To remember
Domain names correspond to the address to type in the search bar of the Internet browser to go to the home page of a website
Domain names expire if the NDD authorization contract is not renewed after a certain period of time
2. Why invest in expired domain names?
Become a mighty internet lord! 👑
Expired NDDs can be extremely relevant for those who wish to develop the visibility of their own domain. Expired NDDs can be integrated into an SEO netlinking strategy through linkbuilding. Here is how to build a netlinking campaign with expired NDDs.
Your website corresponds to a specific offer or sector of activity. Many expired NDDs also match this. The trick is to redeem expired NDDs similar to your site, and by extension, your domain. So you will be able to create backlinks from this or these to your site. These domains then become what are called satellite sites.
Search engine algorithms favor sites with connections to external sites, especially if these have good SEO. Basically, the more sites that link to you have a good reputation with algorithms, the better for your SEO. It is also better for you that this other domain serving as satellite site has an activity or a topic close to yours. If not, your backlink will not really be valued by the search engine. These 2 elements are therefore to be taken into account if you want to buy expired NDDs to do linkbuilding.
You can go through a platform specializing in the redemption of expired domain names. The Youdot site, for example, gives you the choice between more than 700,000 expired domain names in 9 different extensions. It gives you access to all the KPIs relating to SEO quality and the overall e-reputation of the NDDs present in their catalog. If you are tempted by a netlinking strategy, try them and take advantage of € 20 offered on their platform with the promo code “cocolyze20”.
Buying expired NDDs isn't just in the interest of expanding your network on the net. It also quite simply allows you to take market share from your competitors and be more present in search results. The NDDs that you buy back are as many NDDs that your rivals will not have, the tricksters!
Be careful, however, don't overdo the good stuff! Building backlinks from repurchased NDDs can aid your SEO. However, you should not bet your entire netlinking strategy on this. Google's algorithms are now able to detect when links from one site to another appear to be fraudulent. These suspicious backlinks from external sites are called unqualified backlinks, unlike qualified backlinks, which are those valued by search engines. This is why the NDDs you buy must be related to your industry and benefit from good SEO.
This is to prevent search engines from viewing them as "bogus backlinks" and affecting your SEO. So continue alongside your redeemed NDDs, to create backlinks from domains that do not belong to you. In addition to improving your SEO, you can, why not, find new partners or partnerships on the web!
To remember
. The repurchase of expired domain names benefiting from good SEO and related to your activity allows you to develop your external network
. You can establish qualified backlinks to your own domain from these repurchased NDDs and thus improve your SEO
3. Monitor the quality of your netlinking
My precious… 🔍
Now that you have established backlinks, obviously qualified, on your new domains and elsewhere, it is necessary to control their quality. Finding an NDD that matches your business and that has good SEO isn't everything! Your backlinks can also simply lose or gain in quality, or worse, disappear. Pfiou! To be aware of the slightest changes, you need to monitor the quality of your backlinks daily.
What are the 3 data you need to know and follow every day?
The Domain Authority of the domain on which your backlink is hosted, to ensure the quality of this domain and therefore the valuation of your backlink
The Spam Score of your link hosted on this domain. It is important to know it to know if your backlink is well regarded as qualified by the search engines.
If the link has not been (de) placed in no-follow or deleted. It's all well and good to have succeeded in creating a backlink but if it has no value for your SEO or is removed, it will have been for nothing!
It is therefore essential to monitor all these elements very frequently to build up a reinforced concrete netlinking and to be able to fly towards the first places of the results!
If you want to be able to check these three KPIs for your backlinks on a daily basis, you can do so using the "Links" feature of Cocolyze.
To remember
. The quality of your backlinks fluctuates constantly
. It is essential to check their status daily in order to perpetuate their beneficial effect on the SEO of your site (s).
Conclusion
The purchase of expired domain names can be a good opportunity to improve your SEO. Companies on the web can consider it to develop certain SEO strategies such as netlinking. Using expired NDDs to build backlinks to your main site can help it climb to the top of the results page better.
For more information on the subject, we invite you to discover Youdot and their team of professionals dedicated to the issue.
Lexicon
Netlinking: Networking of different sites through the creation of links to each other on these same sites
Linkbuilding: Creating links on sites referring to others, in order to improve SEO
Backlink: Link sent from one site to another site
Satellite site: Relative term concerning a site with links to another site
External site: Site belonging to someone other than the one we are talking about
KPI: Acronym for "Key Performance Indicator", or "Key Performance Indicator" in French, is a data, often quantified, allowing to know the effectiveness of an action or an element
Qualified backlink: Backlink considered as qualitative by search engine algorithms and improving the SEO of the site to which it refers
External networking: The entire network, relationships maintained thanks to backlinks, with sites other than his own
Domain Authority: Confidence score assigned to a site by search engine algorithms. It can be estimable by an SEO tool like Cocolyze
Spam Score: Toxicity index of a backlink. The higher it is, the more harmful the link is for the SEO of the site to which it refers. It can also be estimable by SEO software
No-follow: Backlink without SEO value for the site to which it refers
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