SEO: how does the Google search engine work?

 

SEO: how to search engine work?

This very complete guide will explain, through the menu, how to improve the SEO of your site. And how to adapt your web pages, to make the eyes sweet to the search engines, and especially to gain visibility on the net.

With this in mind, we will see together, how:

define your keywords improve the content of its website make yourself known on the internet

Small memo on web referencing: Referencing is the set of techniques that make it possible to register your site in search engines, and above all, to improve the ranking of its web pages, in the results provided by these same search engines.

It's not complicated, but you have to do it methodically.

And like us, what we want is to see you happy, we will try to give you as many tips as possible, to optimize the SEO of your website.

SEO is the set of techniques that allow you to register your site in search engines, and above all, improve the ranking of your web pages, in the results provided by these same search engines.

It's not complicated, but you have to do it methodically.

And like us, what we want is to see you happy, we will try to give you as many tips as possible, to optimize the SEO of your website.

How does a search engine like Google work?

In order to be able to rank correctly in Google's results and therefore become visible to the greatest number, it is important to understand how the search engine works. Without this knowledge of the fundamentals of research, it is impossible to implement the right actions to optimize the visibility of your website. This is called SEO, and more exactly natural (or organic) SEO.

A search engine is a huge directory of all the pages published on the Internet. There are billions and billions of them; and millions are created every day, if not every hour. To compose this directory, Google uses robots responsible for scanning all websites around the world. It's called indexing, and it's up to the content creators to activate it so that Google can include it in its directory.

Most often, this technical part related to optimization is delegated to competent professionals. Generally, it is necessary to contact an SEO agency so that it carries out an SEO strategy also called SEO. So, how does Google actually work and how do you get your site to rank first on a request? Google gives you the suggestion of the keyword itself

Google: the basics to know in SEO

When it comes to SEO, it's important to understand what Google indexes, examines and ultimately retains to promote a web page. It is the robot that collects data for the indexing of each page of the website, and the search engine examines: the textual content of the pages, such as the title, the surtitles and the text, the code of the website, images, links, keywords.

This is where the work of an SEO agency like Eskimoz is important. Indeed, the latter works to methodically take the instructions given by Google's algorithm in order to obtain a good positioning in the pages of the search engine. The work around SEO is therefore essential to obtain interesting results.

This work is primarily based on what Internet users are looking for. You have to know the queries made by Internet users in Google to be able to come out among the results. 

When a user types a search in the Google bar, the search engine robots are activated to rank websites according to the words typed by that user. But then, how does Google organize itself during this period of a few milliseconds? How are website pages inserted to appear first or last in results?

Good SEO Practices

 Concretely, the robots start by studying different elements in order to determine the page to highlight in first position, in second, in third ... For this, he observes the relevance of the pages according to the keywords typed in the search bar of Google by user. The robots then cross different data in order to multiply the chances of responding perfectly to the user's request.

Thanks to huge servers and databases as well as ultra-performance processors, Google's algorithms are studying in record time the relevance of the topics covered in the pages of websites. And this is where the work around the rich content, keywords and semantic field of every page of a website is important. This is where good SEO practices prove their worth. This is also due to the popularity of the website pages. The more backlinks they have, the higher the popularity indicator is for Google. The backlinks are positive elements to attest to the quality of a website.

Many other parameters are taken into account such as the age of the site, its volume of pages, the speed of loading of the pages, its audience ... SEO is therefore important, but it is also necessary that the web pages are not too heavy in code so that they are displayed quickly. Google will never put forward a slow site because its robots must be able to index pages quickly.

In the end, the crossing of all of this data allows Google to know the order of priority to be given to the pages indexed in its files. Here again, it is the work of the SEO agency that is important upstream to obtain good results in terms of the visibility of a website. Indeed, the skills to master the codes of Google and SEO are complex. It is therefore interesting to delegate all this part to competent professionals.

The advantages of SEO to improve your positions in Google

 Once you understand Google's criteria, it is important to take actions on your website to improve your positions in the search engine results. Indeed, the latter are not fixed. They are constantly evolving. It is possible to be poorly positioned, but to act to improve your results. Conversely, it is also possible to be in a good position, but not to react and lose your position and fall in the results of Google.

Ultimately, it is important to have a constant view of your website to optimize your positions. You can appear in the first results one week, then exit the first page the following week. Two reasons for this: first, Google is changing its criteria; then, the competition is active and uses the same assets. Generally, professionals use an SEO agency to ensure optimal positioning and perform a regular old. Behind the idea of ​​good positioning, it is obviously a question of the good visibility of the website. For this, it is important to implement daily improvements in the field of SEO.

The SEO expert, like that of the Eskimoz agency in Lyon for example, can then begin his work by carrying out an audit on several pages of your site in order to determine the improvements to be put in place. If you have questions about the role of an agency, know that it can work on different points to improve the visibility of its client's website. This can start by enriching the textual content with the creation of a blog that will bring an editorial touch and thus allow you to write long articles. An important criterion for Google. There is the addition of keywords in the pages of the website, since the requests of Internet users evolve and it is necessary to monitor the most searched keywords.

The establishment of backlinks is essential for your site to be recognized by referring sites. Also, don't forget to insert new links into existing content, and again, it's important to point to referral but non-competing sites. The technical improvement of your site is to be taken into account. Whether updating the server, the CMS or even the integrated scripts, SEO will be even better if it can be based on a fast and secure site.

Getting started in natural referencing (SEO)

Search engine optimization (SEO) often involves making small changes to parts of your site. When considered individually, these changes might not seem like much, but when combined with other optimizations they can have a noticeable impact on the user experience and your site's performance in organic search results. You are no doubt familiar with many of the topics covered in this guide, as they are essential ingredients in any web page, but you might not be getting the most out of them.

The goal of a website is to meet the needs of users, and any optimization should be aimed at improving their experience. SEO optimization is all about helping search engines interpret and present content. Your site may be smaller or larger than the one we are using as an example, and probably has very different content, but the optimization topics we cover here apply to sites of all sizes and types. We hope that our guide will give you some new ideas to improve your website. Let us know your questions, comments and testimonials 

How does SEO work?

SEO, or natural referencing, is a digital marketing solution that allows you to reference and position your site in the results of search engines (Google, Bing, Yahoo for example). Each of them has its own SEO specifics. However, given Google's market share in France (94%), our actions are mainly focused on the latter. But if your needs are directed towards other engines, our experts will certainly be able to support you on this issue.

Its objectives are to position your site on keywords that correspond to your activity and to meet Google's SEO requirements so that the latter considers your site legitimate to be positioned in the best search results. For this, it is necessary to work on several levels:

Off-page: this corresponds to SEO actions which are not directly linked to the site, but which have an impact on its optimization, for example: netlinking.

On-page: this brings together the actions implemented on the site directly: information on tags, SEO optimization of content, etc.

Natural referencing is a very broad field that it is necessary to adapt according to the problematic of the client, his website, his activity, his competitive environment, and many others… It is a job of reflection that requires time and deep knowledge

SEO: how does the Google search engine?