10 tips and tricks to optimize your SEO
G oogle is undoubtedly the most widely used search engine. It references the pages of websites according to a complex algorithmic formula of which we do not fully know all the data as well as the components and which is also constantly evolving. We know that this formula includes more than 200 criteria combined between them and which are of more or less capital importance for the referencing of a site.
With our experience in the web acquired with the work done on our video game exchange site: www.game2game.com . We decided to write this article in which we will help you better understand how SEO works by Google and give you the 10 essential tips and tricks to optimize the SEO of your site.
Keywords are expressions that must define and qualify your site and / or your activity. Or these are the expressions that Internet users will be likely to type in Google (requests) to arrive on your website or on a site presenting the same activity as yours.
The words must imperatively be present on the pages of your website.
For your keywords, use phrases called "long tail", less competitive and more efficient in terms of conversion than phrases "tail".
Indeed, the average request of Internet users comprises 4 words. You are much more likely to be competitive with 4 words than with 2 words
Contrary to what one might think, Google does not reference websites, but the pages of sites! Therefore, each page must be considered in a way like a mini-site and must be able to position itself on strong expressions.
Each page of your site has a title tag that you should fill in. Among the 200 criteria on which the Google algorithm is based, this is one of the most important!
In the display of the results of a query, Google lists the title of your page, but also displays under this title, two lines, which generally correspond to the meta description tag of your page. This tag consists of a sentence of 160 characters maximum that must be salesperson. If you don't fill in these meta description tags, Google will show two lines drawn in your page content and the result may not be attractive at all.
In addition to being interested in the text content of your site, Google is interested in code in general and is not too keen on errors in this area. Thus a well-organized site with a readable structure will be better positioned than a site that has been poorly designed.
So be sure to close your tags ...
Google's spider robots crawling the web and indexing the pages visited only spend a limited time on your pages, hence the need for an ergonomic interface and optimized loading times so that these little beasts have the time to s' interested in content.
The good SEO of your site also lies in the SEO from one page to another. It is very important to facilitate navigation from one page to another by inserting internal links on your pages, whose textual content (the anchortext) correlates with the theme of the page pointed to.
In addition, the proportion of 1 to 2 links of 5 to 6 words per 100 words (5% to 6%) should be applied for total optimization.
Let it be said, although change is expected soon, Google does not read the content of the images.
And, contrary to what one might think, it is neither the ALT tag, nor the TITLE tag of the image or the name of the file that allows the images to be referenced as well as possible, but rather the text located near the image.
Therefore, in order to optimize the referencing of your pages as well as possible, it is better not to flood them with images and to prefer a gallery presentation and that it is accompanied by consistent text content.
In order to optimize the referencing of your site on Google, make sure you are present both on Google research, but also on Google Address and Google Map, by creating a page for your company.
Regarding your videos, Google Videos presents almost exclusively results from video sharing sites (YouTube, Dailymotion, Vimeo, etc.). If your site includes videos, a medium more and more used by companies, do not forget to include them on these sites.
Finally, for your e-commerce site, you now have the option of listing the products on your site on the Google Shopping price comparison.
To conclude, getting your site listed is a long-term job that begins with the design of your site and must continue daily long after the launch of the latter, because on the net the competition is tough and you can quickly lose your rank in the results displayed by Google.
In this little game, you will have to take stock regularly; for this, many free and / or paid tools exist and we will have the opportunity to present some of them to you in a future article.
In addition, Google is always working on improving its algorithm for referencing the pages of websites and has already announced that important changes, in particular related to the display of results, the referencing of images, etc. are to be made. plan and could completely change the way websites are referenced.
We will not fail to keep you informed ...
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